Media Promotion and Marketing for Broadcasting, Cable and the Internet

Susan Tyler Eastman , Douglas A. Ferguson , Robert Klein

Editura: Focal Press
Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air, print, Web message design; and more.
  • Limba : Engleza
  • Cuprins : 1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.
  • Data Publicarii : 02 Mar 2006
  • Editie : 5 Rev ed
  • Format : Paperback
  • Numar pagini : 350
  • ISBN : 9780240807621
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