Mobile Marketing

Alex Michael , Ben Salter

The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
  • Limba : Engleza
  • Data Publicarii : 20 Mar 2006
  • Format : Paperback
  • Numar pagini : 256
  • ISBN : 9780750667470
158.99 Lei
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