This study aims to show how managing identity can create and sustain behavioural change in an organization as well as achieving the outcome of influencing its external audiences. The work provides a guide to identity, including what it is and how it can be used to full effect.
- Limba : Engleza
- Data Publicarii : 28 Feb 1996
- Editie : New ed
- Format : Paperback / softback
- Numar pagini : 110
- ISBN : 9780566077371