Origin of Brands

Al Ries , Laura Ries

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
  • Limba : Engleza
  • Data Publicarii : 27 Sep 2005
  • Editie : New ed
  • Format : Paperback / softback
  • Numar pagini : 320
  • ISBN : 9780060570156
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