Other Side of Innovation

Vijay Govindarajan , Chris Trimble

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand, gutsy gamble.
  • Limba : Engleza
  • Data Publicarii : 01 Aug 2010
  • Format : Hardback
  • Numar pagini : 240
  • ISBN : 9781422166963
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