Personal Selling

Rolph E. Anderson , Rajiv Mehta , Alan J. Dubinsky

Focuses on professional business-to business selling with little discussion of retail selling. This book presents professional personal selling as a respected, well paid career, offering many benefits along with the chance to help companies and individuals solve problems and satisfy needs.
  • Limba : Engleza
  • Data Publicarii : 09 Apr 2006
  • Editie : 2 Revised edition
  • Format : Hardback
  • Numar pagini : 560
  • ISBN : 9780618645701
Rating:
385.99 Lei
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