Political Marketing

Phil Harris , etc. , Dominic (Communications Department Wring , Paul (Department of Marketing Baines

Contemporary party politics are now using a range of modern marketing tools to sell messages and personalities. This volume explains the marketing concept and the way it applies to the modern European political process.
  • Limba : Engleza
  • Data Publicarii : 01 Nov 2006
  • Format : Hardback
  • Numar pagini : 256
  • ISBN : 9780750645379
Rating:
146.99 Lei
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