Positioning: The Battle for Your Mind

Al Ries , Jack Trout

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
  • Limba : Engleza
  • Format : Paperback / softback
  • Numar pagini : 224
  • ISBN : 9780071373586
Rating:
93.99 Lei
Livrare in 2-4 saptamani

Acest produs este disponibil in stocul furnizorilor okian.ro si poate fi livrat in 2-4 saptamani

Transport gratuit prin curier la orice comandă de peste 150 de lei. Doar 14,99 lei în rest.  Vezi detalii

Goodreads reviews