Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
- Limba : Engleza
- Format : Paperback / softback
- Numar pagini : 224
- ISBN : 9780071373586