Private Label Strategy

Nirmalya Kumar , Jan-Benedict E. M. Steenkamp

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.
  • Limba : Engleza
  • Data Publicarii : 01 Jan 2007
  • Format : Hardback
  • Numar pagini : 288
  • ISBN : 9781422101674
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141.99 Lei
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