Psychology of Risk

Glynis M. Breakwell

This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
  • Limba : Engleza
  • Data Publicarii : 15 Sep 2014
  • Editie : 2 Revised edition
  • Format : Paperback / softback
  • Numar pagini : 380
  • ISBN : 9781107602700
222.99 Lei
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