This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
- Limba : Engleza
- Data Publicarii : 15 Sep 2014
- Editie : 2 Revised edition
- Format : Paperback / softback
- Numar pagini : 380
- ISBN : 9781107602700