This book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplinary sources to encourage students to think critically about public relations as an occupation, to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
- Limba : Engleza
- Data Publicarii : 21 Nov 2007
- Format : Paperback / softback
- Numar pagini : 304
- ISBN : 9781412930482