Qualitative Methods in Business Research

Paivi Eriksson , Anne Kovalainen

Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
  • Limba : Engleza
  • Data Publicarii : 17 Mar 2008
  • Format : Paperback
  • Numar pagini : 352
  • ISBN : 9781412903172
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