Risk Issues and Crisis Management in Public Relations

Michael Regester , Judy Larkin

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.
  • Limba : Engleza
  • Data Publicarii : 03 Jun 2008
  • Editie : 4 Revised edition
  • Format : Paperback
  • Numar pagini : 264
  • ISBN : 9780749451073
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112.99 Lei
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