Sales Forecasting Management

John T. Mentzer , Mark A. Moon

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,
  • Limba : Engleza
  • Data Publicarii : 08 Feb 2005
  • Editie : 2 Rev ed
  • Format : Paperback
  • Numar pagini : 368
  • ISBN : 9781412905718
458.99 Lei

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