Scenarios in Marketing

David Young , Gill G. Ringland , Merlin Stone , Graham Clark , Laurie Young , Andrew Curry , Tim Westall , David Haigh , Don Scultz , Crawford Hollingworth

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
  • Limba : Engleza
  • Data Publicarii : 22 Sep 2006
  • Format : Hardback
  • Numar pagini : 244
  • ISBN : 9780470032725
Rating:
187.99 Lei
DISPONIBILITATE INCERTĂ: Cere detalii

Transport gratuit prin curier la orice comandă de peste 150 de lei. Doar 14,99 lei în rest.  Vezi detalii

Goodreads reviews