Service Management

Richard Normann

In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
  • Limba : Engleza
  • Data Publicarii : 13 Oct 2000
  • Editie : 3 Revised edition
  • Format : Paperback
  • Numar pagini : 254
  • ISBN : 9780471494393
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