Smarter Pricing

Tony. Cram

Are your prices too low? Some of your customers would pay more, and there are times and places where you could charge more. This book talks about the rules of commanding the right price, and capturing more value.
  • Limba : Engleza
  • Cuprins :

    Smarter Pricing

    How to capture more value in your market

     

    Contents

     

    1.      Pricing by voodoo or bingo? – there’s a better way.

    CUSTOMERS - SMARTER WAYS TO UNDERSTAND THEM

    2.      When they say price, they really mean value
     

    3.      What would you pay for this? – perils and pitfalls of pricing research

    4.      Price discrimination – segmenting by price sensitivity

    5.      Customers behaving badly – how price can help

    COMPETITORS - SMARTER WAYS TO OUTWIT THEM

    6.      Standing out from the crowd – pricing’s role in positioning and differentiation

    7.      Competing with value players – hit back with benefits

    8.     

  • Data Publicarii : 2005
  • Editie : 1
  • Format : Hardback
  • Numar pagini : 232
  • ISBN : 9780273706137
Rating:
175.99 Lei
DISPONIBILITATE INCERTĂ: Cere detalii

Transport gratuit prin curier la orice comandă de peste 150 de lei. Doar 14,99 lei în rest.  Vezi detalii

Goodreads reviews