Covers a range of topics including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation. This work is suitable for students, researchers and instructors in social psychology, consumer psychology, consumer behavior and marketing.
- Limba : Engleza
- Data Publicarii : 20 Feb 2009
- Format : Hardback
- Numar pagini : 406
- ISBN : 9781841694986