Strategic Management in the Innovation Economy

T. Davenport , Marius Leibold , Sven C. Voelpel

This is the first book dealing comprehensively with innovation from a strategic point of view. It presents a well-balanced combination of recent theory, articles by prominent scholars, and case studies, designed to substantiate a new strategic mindset and innovative tools.
  • Limba : Engleza
  • Data Publicarii : 06 Jan 2006
  • Format : Hardback
  • Numar pagini : 441
  • ISBN : 9783895782633
155.99 Lei
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