Strategic Market Management

David A. Aaker , Damien McLoughlin

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
  • Limba : Engleza
  • Data Publicarii : 26 Jan 2007
  • Editie : European Edition
  • Format : Paperback
  • Numar pagini : 368
  • ISBN : 9780470059869
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