The ABC of Behavior Change: A Guide to Successful Disease Prevention and Health Promotion

Jacqueline Kerr , Rolf Weitkunat , Manuel Moretti

Our health is strongly determined by what we do or don't do, what we eat, what we drink, how we live and work, and how our society is structured. Changing behavior is not a simple matter. Most people have problems giving up the things they enjoy or are accustomed to. They may not be in control of their behavior, or society may not support their healthier lifestyle. This is the challenge of behavior change: providing the right framework - mental, physical, or social - in which an individual can change. The ABC of Behavior Change addresses the basics of behavior change: what to change and how. It has been written by a multi-disciplinary team of international experts to provide a broad summary of the factors involved and give concrete recommendations on how to manipulate the most important ones. Particular attention is given to: personal and psychological factors; social & environmental factors; and communication, and the problems faced in changing behavior. A unique feature of this book is the Vademecum - a detachable guide that acts as a proactive index asking questions that challenge you to think more about your intervention. Chapter references follow pertinent questions to help alert you to topics you may have overlooked and should consider. This book is an indispensable tool for students, researchers, practitioners, and policy makers involved in preventing disease, promoting health, and changing behavior.
  • Limba : Engleza
  • Cuprins : Foreword Preface Section A The Scope of Behavior Change Health promotion. Health and behavior. The problem of behavior change. Planning and evaluating interventions. Section B Personal Factors. Personality and individual differences. Attitudes and expectations. Perceptions, cognitions, and decisions. Habits and implementation intentions. Stages of change, readiness, and motivation. Section C External Factors. Socio-economic environments. Physical environments. Psychosocial environments. Political and legal environments. Modern cultural environments. Section D Creating Behavior Change. Intervention strategies. Target audiences and target behaviors. Motivating personal change. Learning habits and skills. Persuasion. Interpersonal communication. Education. Environmental and social strategies. Mediated communication. Social marketing.
  • Data Publicarii : 27 Oct 2004
  • Format : Paperback
  • Numar pagini : 372
  • ISBN : 9780443074288
168.99 Lei
Disponibilitate : 2-4 saptamani

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