The Economics of Industries and Firms

Ken Heather

For 2nd/3rd year undergraduate courses in Industrial Economics, Business Economics or Industrial Organization.A concise, non-technical, business focused text designed to meet the needs of the non-specialist economics student.Clearly written in a concise but informative style, the main aim of this text is to cover the relevant issues of Industrial Economics without unnecessary technical detail or clutter making the subject relevant to the business reader.
  • Limba : Engleza
  • Cuprins : 1. Efficiency, Profits, Transactions Costs and Added Value
    2. The Structure, Conduct and Performance of Firms
    3. Concentration and Profitability
    4. Understanding Long Run Costs
    5. Scale economies, scope economies and Technological Change
    6. Merger Behavior
    7. Vertical Relationships
    8. Mergers and Strategic Alliances
    9. Pricing for Profit Maximisation
    10. Profit Maximisation with inadequate information
    11. Non-profit Maximising Pricing Behavior
    12. Advertising Behavior
    13. Government Policy towards industry
  • Data Publicarii : 2002
  • Editie : 1
  • Format : Paperback
  • Numar pagini : 272
  • ISBN : 9780273655855
315.99 Lei
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