The Interactive Strategy Workout

Cyril. Levicki

A textbook that will at last solve all your strategic problems. An ideal text for graduate and postgraduate courses that have Leadership, Strategy and Decision making modules. This successful text is now in its third edition and remains the definitive practical handbook for managers wishing to improve their business' performance. This book is now even more accessible, reducing complex theory to simple audit questions, and allowing students to create and test their strategies.The text is designed to be userfriendly and is divided into three parts offering the reader flexible learning. Each chapter ends with a page of two 'worked' exercises to test understanding. All these workouts are included on the textbook's accompanying CD-ROM which enables work to be circulated electronically.
  • Limba : Engleza
  • Cuprins : PART I. METHODOLOGY FOR STRATEGIC ANALYSIS1. Introduction to the workout method2.Mision and vision statements3.Examining the non-controllable environment4.Studying the competitors5.Market and business analysis6.Organizational self-analysis:strengths, neutrals and weaknesses7. Organizational culture8. Value chains and how to analyze them9. Numerical evaluation10. Being creative about the long-term strategy13. International considerationsPART II. IMPLEMENTATION THROUGH LEADERSHIP AND MANAGEMENT14. Leadership15. Strategic managementEpliolguePART III. MEASURE YOUR FINAL STRATEGY WORKOUT FITNESSWorout auditsFurther ReadingIndex  
  • Data Publicarii : 2003
  • Editie : 3
  • Format : Mixed media product
  • Numar pagini : 368
  • ISBN : 9780273659129
178.99 Lei
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