Value Proposition Design

Alan Smith , Yves Pigneur , Alexander Osterwalder , Patricia Papadakos , Gregory Bernarda

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
  • Limba : Engleza
  • Data Publicarii : 10 Oct 2014
  • Format : Paperback / softback
  • Numar pagini : 320
  • ISBN : 9781118968055
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