Short Introduction to Strategic Management

An expert account of strategic management and its contemporary challenges, combining conventional analytical approaches with dynamic strategy making. The author presents key concepts and theories in an accessible manner, ready to be applied in management practice, and includes many short real-world examples to illustrate issues in specific business contexts.

O relatare experta a managementului strategic si a provocarilor sale contemporane, combinand abordari analitice conventionale cu elaborarea de strategii dinamice. Autorul prezinta concepte si teorii cheie intr-o maniera accesibila, gata sa fie aplicate in practica de management si include multe exemple scurte din lumea reala pentru a ilustra problemele din contexte specifice de afaceri.